In 1993, OG Skateboarders Rodney Smith, Eli Morgan Gessner and Adam Schatz teamed up to found the East Coasts first true skateboarding-inspired lifestyle brand Zoo York . What started off as a simple line of Decks and T-Shirts steadily grew into a full blown streetwear collection. These days Zoo are putting more focus back into hardware and make a great line in value for money complete skateboards.
