World Industries Skateboards
World Industries was started in 1987 by Steve Rocco. It was the home to many of todays influential skateboarders in it's early years, and probably had the best skateboard team going in the early 90's.It's graphics are now heavily driven by it's world famous cartoon characters 'Wet Willy', 'Devil Man' and the 'Flameboy'.
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Established in 1987 by Steve Rocco and Rodney Mullen, World Industries Skateboards was one of the first skateboard companies to be owned and operated by professional skateboarders. Rocco was at the forefront of what was happening in skateboarding in the late 80's and early 90's. With its edgy irreverent marketing, videos and advertising he took the somewhat corporate big skate companies by surprise. Giving the youth of the 90's what they wanted, World Industries quickly took off. They reinvigorated the skate industry by taking street skating to another level with a grittier style that helped fuel the sport’s massive growth and played a major role ushering in the modern era.