Dime MTL Clothing
Dime (Dime MTL) is a Montreal based skateboarding brand founded in 2005 by a group of friends, including Antoine Asselin and Phil Lavoie. Originally focused on producing skate videos, Dime quickly became known for its witty, humorous designs and nostalgic ’90s-inspired aesthetic. The brand blends skate culture, fashion, and irreverent street style, earning a reputation as both a skate and lifestyle label.
Dime began as a tight-knit local skate crew in Montreal, creating videos that captured the energy and personality of their scene. By combining technical street skating with a lighthearted, playful approach to branding, Dime distinguished itself from other skate companies. Over the years, the brand expanded beyond the city, gaining international recognition while maintaining its Montreal roots and sense of community.
Today, Dime has evolved from a small skate crew into a globally recognized streetwear and skate brand. Its signature mix of humor and ’90s nostalgia seems to resonate with skaters and fashion enthusiasts alike. More than just a brand, Dime hosts the eagerly awaited 'Dime Glory Challenege' every year, bringing their own twist on a skateboarding competition.