Emerica was founded in 1996 by former professional freestyle skateboarder Pierre André Senizergues. As a brand in his "Sole Technology" family, which also includes Etnies and éS, Senizergues established Emerica to be the grittier counterpart to it's cleaner cut cousins.The Emerica roster features some heavy hitters such as Spanky, Leo Romero, Figgy, Winkowski, Jon Dickson, The Provider and many more.