Native Decks Black Label Skateboards

Black Label Skateboards is a core, independent skateboard brand founded in 1988 by professional skater John Lucero. Known for its raw, rebellious identity and strong connection to underground skate culture, Black Label has always prioritised authenticity over mainstream appeal. The brand became influential during the late 1980s and 1990s, supporting powerful street and transition skating at a time when skateboarding was evolving rapidly.