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Chocolate skateboards was founded in 1994, as a sister company to Girl Skateboards. Rick Howard and Mike Carrol, who co-founded both Chocolate and Girl, and after instant success with Girl, were running out of space for riders they wanted to sponsor on the Girl Skateboards team, hence the creation of Chocolate. Spike Jonze and Megan Baltimore were two people also involved from the very start, helping Rick and Mike with the creative direction of the brand.  Chocolate has developed its own unique visual style, with graphics often very artistic and... Read More

I’m sure my experience working in a skateshop is similar to most others worldwide, when a customer comes in asking for a set of skateboard bearings, it’s highly likely they just say “Can I have a set of Bones Reds please?”. Bones bearings are undoubtedly the best selling skateboard bearing brand, so let’s have a little look into why.  With roots tied to the Bones Brigade and Powell Peralta legacies, Bones Bearings have been a staple in any skateboard shop for like, forever, with the company first making bearings all... Read More

Andrew Reynolds left Birdhouse Skateboards at the very end of the 90’s, after some very successful years, including stepping to the Professional Skateboarding ranks, and in 2000, Baker Skateboards was officially born, and the rest, as they say, is history.  Baker is known for its raw, street style, anti-corp style, and in 2000, Reynolds alongside iconic  early team riders Dustin Dollan, Jim Greco, Mike Moldonado and Jeff Lenoce, came out swinging with Baker’s first video, Baker 2G.  Baker 2g became an instant classic, really resonating with skaters across the globe... Read More

Butter Goods; A modern day skateshop staple! Butter Goods is an independent skatewear brand founded in Perth, Australia,  by two skateboarders Garth Mariano and Matt Evans, in 2008. Since then the brand has gone from strength to strength, initially gaining popularity in Australia, then over time becoming a worldwide name-stay in the skateboard clothing world.  Matt and Garth, both lifelong skateboarders, also founded Perth local skateboard shop Lo-fi. After quitting their jobs, and beginning courses in Graphic design, the duo decided they wanted to take a stab at the clothing... Read More